Advice for everyone who writes
Every author – of books, articles, blog posts, comments, notes, letters, emails – should read this and consider:
Good men there have been and are who could do far more service for God and his church by their pens if they would write less and write better. They flood our second-rate magazines with torrents of very watery matter; their style is slipshod to a slovenly degree; their thoughts are superficial; their illustrations hackneyed; they weary where they mean to win. Let such brethren take time to mend their pens, the world will continue to rotate upon its own axis if we do not see their names next month at the head of an article. Work must be put into papers if they are to last. Easy writing is usually hard reading. The common reader may not observe the absence of honest work in a poem, sermon, or magazine article, but he manifestly feels the influence of it, for he finds the page uninteresting, and either goes to sleep over it or lays it down. Young man, earnest in spirit, if you have any power with the pen, make up your mind to cultivate it. Do your best every time you compose. Never offer to God that which has cost you nothing. Do not believe that good writing is natural to you, and that you need not revise; articles will not leap out of your brain in perfect condition as the fabled Minerva sprang from the head of Jove. Read the great authors, that you may know what English is; you will find it to be a language very rarely written nowadays, and yet the grandest of all human tongues. Write in transparent words, such as bear your meaning upon their forefront, and let them be well chosen, correctly arranged, and attractively ordered. Make up your mind to excel. Aim high, and evermore push on, believing that your best efforts should only be stepping stones to something better. The very best style you can attain will be none too good for the glorious themes upon which you write.
But, remember, there is a more material business than mere excellence of composition. Your manner is important, but your matter is far more so. Tell us something well worth knowing when you write. It is folly to open your mouth merely to show your teeth; have something to say, or speak not at all: ink is better in the bottle than on the paper if you have nothing to communicate. Instruct us, impress us, interest and improve us, or at least try to do so. It is a poor achievement to have concocted a book in which there is neither good nor hurt, a chip in the porridge, a correctly composed nothing; but to have pleaded with men affectionately, or to have taught them efficiently, is a result worthy of a life of effort. Try, brother, not because it is easy, but because it is worth doing. Write until you can write; burn half a ton of paper in the attempt, it will be fare better in the flames than at the printer’s; but labour on till you succeed. To be a soul-winner by your books when your bones have mouldered is an ambition worthy of the noblest genius, and even to have brought hearts to Jesus by an ephemeral paper in a halfpenny periodical is an honour which a cherub might envy.
Do not be thin-skinned, but accept severe criticism as a genuine kindness. Write legibly if you expect your article to be accepted by an editor: he cannot waste time in deciphering your hieroglyphics. Condense as much as possible, for space is precious, and verbiage is wearisome. Put as much fact as you can into every essay, it is always more interesting than opinion; narratives will be read when sentiments are slighted. Keep the main end in view, but aim at it prudently; do not worry readers with ill-timed moralisings and forced reflections. Ask a blessing on what you compose, and never pen a sentence you will on your dying-bed desire to blot. If you attend to these things, we shall not repent of having said to you, “Use the pen.”
Considering that Spurgeon said this, and he was a reasonably competent and somewhat popular writer, it may be worth bearing in mind.