The Wanderer

As I walked through the wilderness of this world …

Pitching for Christians

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Apparently, Hollywood moguls – who are more shrewd in their generation than the sons of light – are tailoring their products to Christian audiences in a bid to maintain revenues. Whack in a Bible verse that sounds like it might be relevant, talk about faith, hope and love, market it in the right way, and you can be confident – in the US at least – that the Bible belt will bite, and you will be guaranteed a bit of wonga:

Grace Hill Media, a marketing firm in the vanguard of the Hollywood drive to reach Christian viewers, has already promoted nearly 300 films and reaches more than 150,000 ministers.

“I don’t know if you’ve seen a contemporary church service lately but they’re pretty big, modern places with lots of TV screens, definitely not your grandfather’s church with an organ,” says Jonathan Bock of Grace Hill, who is a lifelong Christian [at least for the purposes of this interview?].

Does this sound like we have conquered the culture for Christ, or simply that we have managed to persuade ourselves that we are being all funky and relevant while the world has found another way to take professing Christians for a ride?

Am I being cynical? Listen to one pastor:

“The silver screen is the pulpit of today,” Mr Hotsenpiller told The Sunday Telegraph. “People get their values, their depiction of God, from the silver screen. It doesn’t mean it’s the best pulpit, but you have got a ton of people listening.”

Some pulpit. Some God. No wonder we’re in trouble.

Written by Jeremy Walker

Saturday 9 October 2010 at 21:15

One Response

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  1. Pastor Bob Brown is going to teach SS tomorrow on the church and culture. I’m forwarding this on to him because it’s so relevant (pun fully intended…)

    MarieP

    Sunday 10 October 2010 at 04:42


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